Increase conversion rate of ecommerce site

I require an action plan to increase conversions on UK-based ecommerce website [login to view URL] (conversion = completed order). Our current marketing strategy is based mainly on pcc although we also use networking sites. The winning bidder will have demonstrated a highly professional history (with link references) and will provide a brief summary of ideas relevant to our website. The action plan must describe in detail: - specific changes to be made to the website, both in content and layout, - reason for such changes, - a method for us to ensure each page leads the visitor through our messages to the end goal of placing an order. ## Deliverables * All deliverables must be [uploaded to [login to view URL]][1] before the deadline(s) for this project...with no exceptions. If this contract makes it impossible for a competent person to do this, then [do not start this project][2]...but instead alert [login to view URL] of an [un-arbitratable, illegal][3] project. * * Remember that contacting the other party outside of the site (by email, phone, etc.) on all business projects < $500 (before the employer's money is escrowed) is a [violation][4] of both the [employer][5] and [worker][6] agreements. [login to view URL] monitors all site activity for such violations and can instantly expel transgressors on the spot, so we thank you in advance for your cooperation. If you notice a violation please [help out the site and report it][7]. Thanks for your help.