Market Research - The Free Lottery

Hello, The business for which we would like your help with market research is called "The Free Lottery." The Free Lottery is a unique online platform which blends the concepts of a lottery system, advertising platform, and philanthropy. The user experience on our platform is simple: users watch a 30-second advertisement, earning them a lottery ticket for a chance to win daily cash prizes. As a bonus incentive, 20% of the time, watching an ad also rewards the user with a coupon related to the advertisement. Our model distinguishes itself by donating a significant percentage of profits to combat world hunger. Advertisers are charged a premium due to the high relevancy of ad viewership, as users voluntarily select ads they are interested in. Here's what we need from you in terms of market research and data analysis: User Behavior Analysis: We need data on expected user behavior - average time spent on similar platforms, ad viewing habits, click-through rates for coupons, and other relevant metrics that could inform our marketing and user engagement strategies. Market Analysis: We're interested in understanding the overall size of our potential market. How many individuals participate in online lotteries or similar platforms? What's the growth trend of this market? Competitor Analysis: We need a deep dive into our competitors - from traditional lottery platforms, reward platforms, to advertising platforms. We want to know their user engagement strategies, growth trends, business models, and pricing strategies. Advertising Analysis: We want to identify companies that would likely be interested in advertising with us. What are the trends in online advertising spend? Which sectors are the biggest spenders? Philanthropy Interest Analysis: Since our platform has a significant philanthropic aspect, it would be beneficial to understand the attitudes and behaviors of users towards platforms with a charitable slant. We would like comprehensive reports, containing actionable insights and clear, data-backed recommendations to help shape our business strategies. Looking forward to working with you on this project.