Search Engine Optimization

A website for a charter fishing company draws visitors with search engine results both paid and unpaid. It is desired to improve the search engine ranking for specific search terms and to obtain better results from paid traffic. The terms will be revealed at the beginning of the project. It is expected that between 10-20 search words or phrases may be desired. I would like to see proposals that include a detailed plan for obtaining better search engine ranking. The website in question is [login to view URL] I would expect any proposal to address content, design, robot tuning, and search engine registration with the aim of improving search engine results. It is also desired that well performing paid search traffic be recommended from a provider that will give results.