Consultancy Report -- 3

produce a consultancy report to a selected company which will be hotel chocolat. In Analyse the strategy of the selected company regarding its international business expansion, to choose a country that represents a relevant opportunity for its international business growth and to produce some clear recommendations on how this country should be entered. The report should have the following parts: 1. An executive summary where only the key findings and recommendations of your report are presented in no more than 150 words. 2. A clear analysis of the key global trends affecting the current and future developments of the industry or sector relevant to your company. These trends could include issues such as demand, competition, supply costs, technological changes, environmental factors as well as key regulatory economic and geopolitical factors. 3. A clear analysis of the relevant domestic factors in the country that you choose as a priority for the international business growth of your company. This analysis should address demand, competition, costs, regulations, cultural, political and ethical issues and so on. 4. A set of recommendations (based on parts 2 and 3 of your report) on how your company should enter/expand in the target country. You are expected to use relevant statistical data from any reliable source and use appropriate diagrams and other illustrations to support your analysis. It is important that you choose for your analysis only those issues or trends that make a differential impact on the industry or sector concerned and avoid presenting a long list of any factors that might have little relevance. The emphasis is on those issues that could have strategic implications for the decision makers in the company concerned. The writing style should be incisive, factually based and focused on the subject company. Word limit is 2,000 words in total (including the executive summary). Table of contents, bibliography and appendices are not included in the word count. The number of words should be indicated at the end of the assignment. You should ensure the assignment is presented after spell checking and proof reading. Clear referencing in the text will be expected with a list of references at the end of the assignment. It is recommended that you use the Harvard Apply the knowledge and skills acquired, by providing consultancy support about international business practice to a real company. You will have to present your findings as a consultant writing a report. The company on which you have to focus for this report will be; [login to view URL]