Precision Marketing for DOVE

You will have to use some data to do some clustering and come up with the cohort based on the variables selected (I am uploading a doc which gives more information) In this case, young managers of brand Dove (you) have been given the task of creating a precision marketing campaign approach for campaigns in two categories- Dove hair care & Dove skin cleansing The proposal needs a one-slide summary that covers the following: 1. Consumer journey for each of the categories which affect decision making by consumers 2. Outlining variables which you have used to ‘hyper-segment’ the market 3. Logic for each of the consumer cohorts created 4. The right consumer insights, triggers & barriers for the cohorts 5. Unique messaging for each of these consumer cohorts All plans should have content specific to their precision cohorts created 6. A final precision marketing plan Prepare a two page PPT attached in the given format with the most attractive ideas possible. Ideas should be out of the not and not something just prevailing. If you can create a gif for the recommended solution, that will be added benefits