Real talk... and this is for free. Your biggest letdown is your photography. The models are cool, they look like your friends though, but the photography is not good at all. It looks like it was shot on a phone.
Site structure isn't bad, branding is off - the url is gear original, so I think something utilitarian, or outdoors-isa, the actually logo is G Original, which says hip hop and urban, but the clothes are more street.
Site isn't bad though, needs some cleaning up to make it look less early 2000's, and tweak issues like distorted images etc... but its aight.