Marketing Magazine

Hello there

We have been discussing about the possibility of a magazine for active for our Christmas marketing,

Two critical questions are can you fit it in with the time line below and also cost estimation.

Timeline

Strategy, page layout, page size, quantity, postage method, overall subjects / page content roughly sorted by 22nd

Product pricing, editorial content firmed up, exemplar page and cover confirmed, mid august

Final design signed off late august

Print , package, distribute to customers by the last week of September

We want to create a magazine promoting promotional products and corporate gifts and make it desirable and an interesting read for marketing managers. We would like to be seen as more marketing advisers, so we get the inquiry sooner in the sales process and become more integrated into our customers marketing department. Including case studies and articles in a magazine style publication

we will need a couple of concepts done for the cover and also an internal product page. We would like to have a magazine look, but also have large enough product pictures and enough information to sell off the page in our busy Christmas season.

I haven't quite got it all clear about the page layout yet for the products as the main KPI is to sell stuff and create enquiries in our peak selling season. It also save us a lot of time pricing as people order off the page.

But I thought having it as magazine style would make it way more interesting and increase readership and the marketing people we are selling to would relate to it better

All product details will be supplied in word, Relevant high res photos supplied, example layouts / magazines that we like are attached

You would need to source a few stock photos

case studies will be supplied as text in word with relating pictures

Draft layout

1. Front cover Title +Tagline - Products and strategies for marketing professionals. Having about case studies and strategy on the front page would be good -similar to advantages mag

2. Editors Letter, main USP's -see prime pack, contributors, office contact details

3. Contents -see advantages, bathroom ideas, stormtech for layout -quite important to get magazine look on the contents page

4. Article??

5. Big pictures/ tiles??

6. Festive theme

7. Advert style, perhaps troika

8. Leisure

9. Top brands adverts -Swiss knife, leatherman, Speed-scale ruler,

10. Technology -headphones, bluetooth speaker, travel mouse, usb port, cable connector, car chargers, stylus pen, compendiums/ipad holders

11. Emblazon advert -2x power banks, flash drive

12. Summer

13. Summer -advert for tees

14. Drinkware- beer glass, can cooler, nomad bottle, coffee mug

15. Story column on mugs? -the complete guide to branded coffee cups -can include pics of the different branding methods and ceramic types -stoneware, fine china, bone china, porcelain, -masculine/ feminine mugs,

16. Conference/ corporate event/incentive

17. Emblazon advert -lanyards, polishing cloth, other full colour products

18. Pens

19. Advert, Sheaffer stylus, parker, troika

20. Clothing, caps

21. Article -The power of thank you

22. Global promotional group update as story/ international sourcing and trade shows/ germany and hong kong photos

23. Guarantee

24. About active/ order online/ lincoln?? Code Blue? Peppers?/

25. Qr codes, flash drive services, peel forest case study, Rosco's, success was in the bag,

26. What promotional product is right for you- the four quadrants of successful promotion

27. Giving to suppliers or other story

28. Back cover 10 reasons to deal with active???

a bit of juggling yet as we may want to include some of the below

Xmas success stories/ case studies

Looking ahead/ your calendar of events

Why use xmas gifts, giving to suppliers and employees, gift with quote, coffee mug article

Use / reference to industry study

Use infographics to get a message across

Use qr codes to refer to website

Diseño de folletos Diseño gráfico

Nº del proyecto: #6198264

Sobre el proyecto