Small web app to design your own beer labels

I need something very similar to [login to view URL] that allows people to: - Design their own beer labels and see the results as they build - Either print using their own printer, save as an image or order prints using a credit card The backend for processing credit cards will be provided, this project is just about designing the UI that can guide the user through designing the label, inputting payment details and then either showing a success screen or going back to the payment details screen with details of the error. The look and feel is important, the target audience is 20-40 professional men so the design should appeal to them. The example above at [login to view URL] is very American and looks old imho. Ideally it needs to work on ipad as well as desktops but I will consider doing a flash version first and then adding an HTML5 version later. I hope someone will come up with a good solution for compatibility. It does not need to be optimised for phones.