Press Release Writing

This is a very straightforward project for a savy press release writer. I need 2 press releases to promote the site and services of a site I will provide later. Press Release #1: Promotion to parents - want to communicate that we are now signing up parents for expert lead, online seminars. - Previously, the site was in private beta, and now after serving hundreds of happy parents, we are opening our parenting seminars to committed parents who want to get expert information and advice. - describe what we are all about, the format in which we deliver the online seminars, how we can help parents, focus on a couple of seminars, encourage people / press to visit the site. Press Release #2: Call for Expert Instructors. - We need to find instructors for the online parenting seminars. - We are looking to reach authors, psychologists, MD's etc. who may want to lead an online seminar in their area of expertise. - The Press release needs to appeal to them - as well as promoting our "Expert Auditions" - where experts can either complete a form on our site, or even more preferred, call in on our 800 audition number. - So this press release needs to explain what our site/service is, and get them interested to "audition" as a qualified expert. - We need to provide an incentive as to "why" they would want to lead the seminar e.g. exposure, compensation etc. I will provide some additional specifics, but overall, this is what I am seeking. Please provide me with some writing samples (press releases preferred) with your quote. Thanks for your interest in this small project.