Write an eBook about "Loyalty Programs"

I would like to write a 3,000 - 4,000 words eBook about "Loyalty Programs". We are talking here about points-based programs in addition to the simple stamp card model. The eBook should include the following sections: - Introducing the concept of customer retention .. talking about why businesses lose customers and how it affects their profitability - Overview of loyalty programs and how effective they are in retaining customers and improving the churn rate of a business. May talk about history of loyalty programs and some research findings on how loyal customers positively affect the financials of a business. - Benefits of loyalty programs ... the concept of "Customer Lifetime Value (CLV)" .... customer database .... purchasing reports and analytics ... cost of loyalty programs for businesses - Challenges of managing a successful loyalty program ... loyalty program fraud and some of the measures to minimize it such as Suspicious Activity Reports and consistent tracking and follow ups. - What makes a successful loyalty program ... focus on flexibility, streamlined customer experience, advantages of using mobile loyalty cards on customers' smartphones (keep customers engaged, real-time tracking of their points and rewards, always have their cards with them ... etc.) We would like to tie everything back to our mobile loyalty management solution, Merchant 360 which is a cloud-based portal that allows merchants to launch and manage their branded loyalty programs.