Develop a Corporate Identity

CREATIVE BRIEF Introduction Hi. We’re MDISC.com. We help consumers safeguard their data in a unique way. Unlike backup systems that make a copy of data on temporary devices, we permanently back up data on media that lasts a lifetime, and ship it directly to consumers. There’s no need to trust a third party to retain data. Once our media is written, the data won’t degrade or go corrupt. It can’t be hacked, co-opted, lost, or stolen…forever. For this project, we are looking for a brand identity for [login to view URL] – the world’s first personal permanent backup service. [login to view URL] allows consumers to connect their cloud-based accounts with our server, so their data can be permanently backed up automatically. [login to view URL] is the first service of its kind. It leverages technology to simplify life, and make data archiving easy. Requirements & Deliverables The deliverables for this project are as follows: • Logo – 2 marks • Font • Colors Assets from this project will be used primarily in digital formats, like web pages, email, and so on. In addition, a few print-based applications like business cards and letterhead will make use of the mark, font, etc. Target Audience & Brand Attributes The target audience for this project is unknown. We would like the designs to be gender-neutral, millennial-aged, middle income. We think there’s a wide consumer need for this service but we suspect that a core, early market will be “prosumer” photographers, videographers and designers (people who are at heart—creative). Since [login to view URL] is new, there are no direct competitors that we’ve come across so far. Indirect competitors are data backup companies like Barracuda, and Carbonite.com. We do not want the [login to view URL] brand to be anything like established data backup brands. These assign weight, sobriety, effort, complexity, concern, etc., to data backup. Like insurance companies and banks, they message security, risk, loss prevention, etc., and use images like vaults, marble pillared buildings, locks and keys to deliver their message. By contrast the [login to view URL] brand should be contemporary, warm, friendly, clear, trustworthy, responsive, human, succinct, and simple. [login to view URL] is about making a difficult and complex problem (safeguarding data), simple and easy. [login to view URL]’s brand voice is one step below business casual. Think of it as “business cool”. We start sentences with “And” and “So”, etc. The brand will use illustrations rather than photographs to help simplify choices, and make things clear and actionable. [login to view URL] branded imagery should be illustrative without being cartoony. [login to view URL] colors should be light, bright, and airy. [login to view URL] exists to lift the weight of data preservation of the shoulders of consumers, by harnessing technology, and delivering results. We like the following brands for the following reasons: Oscar ([login to view URL]) - Signup flow, iconography, text interface, iconography. Personification without being a character. Penny: Personal Finance App ([login to view URL]) [login to view URL] ([login to view URL]) - Balance of simplicity and security. Mailchimp ([login to view URL]) - Friendly, fun, brand voice. Adobe ([login to view URL]) – Encompasses that business-cool aesthetic we talk about below but also focuses on the worldwide audience of “creatives” (designers, photographers, video, etc.)