ASPX.net -- Improve my on page SEO

I am looking for a pro at both [login to view URL] and on page SEO per the new panda requirements. After having my .net Microsoft ASPX site for nearly a year and a half, I find it has got to be the coding that is causing google not to pick up on content and keywords so well. I see my competitors simply put up one content page and get to page 1 in my space, yet when I put up a content page I do not get the same benefit, in fact google completely overlooks it. Same with my categories content etc. I think it has something to do with the layers and layers of coding in my pages that the crawlers are just not willing to go through before getting to the content. I need someone who has proven skills at [login to view URL] and on page SEO per Panda requirements to help me re write and restructure the code. I also realize I need to add more content to the home page and this is something else I will be looking to have help with doing as I have some ideas. See attached