Create/Manage a PPC Campaign

We are looking for a talented qualified Google Adwords Professional to manage the Google Adwords campaigns for one Australia's leading roof restoration companies websites. The company has offices in Australia's three largest cities Sydney, Melbourne & Brisbane as well as several regional centres. You will be tasked with improving the cost per click of search campaigns, as well as finding sources of qualified leads through the display network. You will be charged with implementing remarketing as well as implementing several script ideas. If you have improvement ideas you will have ample ideas to present your business case and let ideas be implemented quickly. You will have direct access to the ear of the firms Online Marketing Manager and Managing Director and changes can be implemented quickly. The monthly budget will be between $3,500 & $5,000 for the main business with further opportunity to manage up to another $3,500 for franchisees. The business advertises in many traditional print publications including major newspapers and their is an opportunity to further develop the online presence through online media if you performance. The focus of all campaigns will be cost per sale, with cost per lead also closely tracked and sale value tracked monthly and quarterly. You will be expected to: - manage the search campaigns to maximise cost per sale metrics, initially focusing on cost per click and cost per lead. - Focus on maximising the return on investment for the campaigns in each city. - setup a system for accurately traffic leads through google analytics. - setup a system for tracking phone calls as leads through Google Analytics or through the CRM. - Automate repetitive tasks through scripts. - Determine a display network strategy including ads and YouTube. The company has able video, images and content as well as a graphic designer to develop non text ads if desireable. - Advise on landing page strategy as well as landing pages for new website currently in planning stage. - setup automated basic reporting of leads for each campaign for franchisees and the main company. Estimated: 20-30 hours setup and 10-15 hours per month to maximise campaign results.