The Brand Strategy Plan requires a full and detailed assessment of the current state of the company and the goals for the future state. This process begins by answering 20 mission-critical, brand-defining questions. It continues with talking to your customers and employees and finding out what your brand means to them. The answers and feedback form the company’s value proposition and brand identity. A holistic brand strategy—one that relates to both your employees and customers—is more than just a new website and updated marketing communications materials. A successful Brand Strategy Plan develops a brand identity and positions the brand in the marketplace with the goal of building a positive perception in the minds of Client Name’s customer base to influence purchase decision. It’s all about making the sale. The answers to these all-important questions require your undivided attention and a dedicated period of time to dig deep and do some company soul searching. The end result will deliver the information and the emotion that will drive the development of an effective brand messaging platform. The platform will define the brand through the vision, mission, value proposition, attributes, personality, and voice. The brand positioning statement will set Client Name apart from its category competitors. From there, the brand identity will emerge to form the brand image, communicate the brand promise, increase brand awareness and build brand loyalty.
This is what sets us apart.