Hi,
Here is a brief description of how I work (in general steps):
1. Determine targetgroup
2. What does the business (you) want to communicate (subtext)?
3. What is the drive of the company?
4. Associate into infinity (mind-mapping/brainstorm/freewrite); in this specific case incorporate keywords such as: joy of giving, fast, efficient, best, wrap, send, open, receiving, pay it forward, et cetera.
5. Check whether it (the end result) appeals to suggestion/first impression/emotion and meets the criteria set by client.
6. Double-check with other professionals/colleagues
7. Show to client :)
I would love to work on this job for and with you and am looking forward to hearing from you.
Kind regards,
Patrick