Expert. Social Media is the virtual, internet based interface in which people interact, consume, produce and share media - such as music, images, words, thoughts, concepts, ideas and videos. The term is contrasted against industrial media which conveys a sense that Industrial media once produced is not easily changed and emphasises a top down approach to media, social media conveys the sense that media is constantly produced, shared, changed, edited, shaped and consumed from the bottom up and is inherently mass and people produced and controlled, instead of companies, governments and organizations
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