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Conduct research on internal influence and summarise the findings of each source.

As a marketer you will need to be informed about both the industry you work in and the internal influences affect consumer decisions. This requires you to have good research skills so that you can collect and evaluate the sources of information and determine if they can usefully inform your marketing strategy.

gather and interpret information from a range of academic and industry sources

predict consumer behaviour using relevant models

demonstrate broad reading around subject content

demonstrate correct use of APA 6th style of referencing;

Habilidades: Article Writing, Inglés (Reino Unido), Redacción de investigaciones

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