Irfan A.

Dr Irfan is highly proficient and internationally traveled Professor equipped with a Doctorate degree in Marketing from Manchester Business School, U.K. Demonstrated ability in Marketing Management, Marketing Research, Customer Service, and Business Communication. Exceptionally well organized with a record of accomplishments within the marketing and communications sector that demonstrates self-motivation, hard work, innovation and initiative. Proven organizational, administrative, and interpersonal skills in both academia and management consulting. A result-driven expert with 25+ years of experience in Marketing and Business Communication. Also a distinguished leader in demanding situations. Exceptional capability in handling and developing novel Research and Applications methods vis-à-vis Marketing and Communication. Dr Irfan Amir joined the University of South Asia as Dean, Management Sciences in January 2014. He has worked for over fifteen years at the Lahore University of Management Sciences (LUMS), first as Assistant Professor and later as Associate Professor. He has also worked as Dean, Management Sciences, for about two years each at the University of Central Punjab, Superior University, and the Institute of Management Sciences. Dr Amir teaches strategic marketing, innovations management and new product development, sales force management, services marketing, and business communication in the BBA, MBA and executive programs. He has written or supervised over twenty case studies and thesis projects in the area of marketing. Several of these case studies have been published in renowned case research journals and marketing case books. Dr Amir has presented case studies and papers in a number of international conferences in the Far East, Europe and North America. He has consulted widely with the government, private organizations, and international organizations including the United Nations and International Labor Organization (ILO). His current research interests are in innovations management and new product development, marketing of services, business communication, and creative writing. He has published four self-help books titled ‘A Practical Guide to Business English’, ‘10 Practical Guidelines to Motivate Yourself,’ ‘150 Tips on Fighting Sexual Harassment of Women in the Workplace, ’ and ‘10 Ways to Nurture Love.’ Dr Amir's leisure-time activities include reading, creative writing, and sight-seeing.