About Martin & Easdale Ventures:
EV founders have raised more than £100m for founder managed businesses over a 15 year period from angels, venture capital firms, private equity and institutions. We have also helped generate more than £15m in recurring licence income and have successfully built business with a global footprint.
Our experience, extensive network and broad set of capabilities enables us to help produce plans of the highest quality, harnessing our own personal experience of fundraising to help you source investment through angel and VC investing, or crowdfunding.
At a minimum, each plan includes:
1) Cover Page w/ logo if you have one and strap line/mission statement
2) List of Key Parties
3) Table of Contents
4) 2 page Executive Summary covering what you do, who you are, what the problem is that the business addresses, what your solution or proposed approach is, a financial summary and a statement regarding how much money you are seeking together with a use of proceeds statement
5) Sales & Marketing Strategy
6) Description of Business’ Product or Service
7) Competitive Analysis & Advantage
8) Management Team
9) Financial Projections - Financial Summary, Marketing Budget, Staffing & Staff Costs, Profit & Loss, Cash Flow, Balance Sheet, Use of Proceeds
10) Ownership and Equity Distribution
11) Funding Request with overview use of proceeds
12) Exit Strategy with comparative valuations for similar companies or initiatives