Hi,
Hope you are doing well.
I have an experience of 15 years working on projects of Google AdWord and Google Analytics, Google Tag manager, A/B Testing, Conversion Optimization, Mixpanel, Pikiwiki, Klipfolio, Kissmetrics Analytics, eCommerce Tracking.
Fix Your Google Shopping Feed Without Going Crazy
Google Shopping is a pay-per-click product ad campaign service that displays your products' ads in Google search results. They feature rich product data like reviews and promotions and can be promoted directly to your market's target audience.
Success with Google Shopping boils down to three main areas for the most part:
1. Feed creation and optimization - Or, as we like to call it, feed mastery. This covers a lot of ground including your product data, product images, and price.
2. Bidding - There are several ways to bid successfully. We’ll show you our favorite ways to bid in this guide. Bidding can be complex. We’ve seen shifts in bidding strategies double the return on ad spend for different campaigns.
3. Monitoring and Optimization - One of the great benefits of Google Shopping is the ability to see granular performance data and to make granular optimizations. Proper monitoring and optimization can take a good campaign and make it great.
All the best
Azhar Alam