Search Engine Keyword Tracking Software This is a very simple project for the right programmer that knows what they are doing. This browser-based application will provide webmasters with a tool to track the conversion effectiveness and profitability of search engine keywords that their visitors use to enter their websites. The software will be hosted in a Microsoft IIS environment, and should be written in MS ASP v2.0 or .Net using MS SQL Server 2000. The application will be incorporated into an existing ASP website using these technologies and will be provided as a product. Webmaster installation will include a browser independent client-side Java script to be referenced as an include file on each page to be tracked, including e-zine opt-in and purchase thank you pages. Tracking scripts will be used on many different websites, and should written as browser independent. The browser interface will have a login page for each webmaster user, will allow multiple websites to be tracked for each user, supporting 10,000 or more users. Webmasters will create website specific campaigns including inputting cost information from pay per click or search engine registration and SEO fees, and revenue variables. Browser based reporting for each website by SE keyword to include: Ø Number of unique visitors for each keyword used to get into the site Ø Average amount of time visitors spent on the site from each keyword Ø Counts of actions taken (opt-in, purchase, etc) for each keyword Ø Calculated amounts for each keyword including cost per unique visitor, revenue per unique visitor, and ROI per unique visitor. Ø Columns can be sorted by clicking on the column title. Ø The default summary report will be a listing of keywords used to get into the site sorted by the ROI for each in descending order. Project will be completed by July 25th, 2003.
## Deliverables
1) Complete and fully-functional working program(s) in executable form as well as complete source code of all work done. 2) Installation package that will install the software (in ready-to-run condition) on the platform(s) specified in this bid request. 3) Complete ownership and distribution copyrights to all work purchased.
## Platform
The software will be hosted in a Microsoft IIS environment, and should be written in MS ASP v2.0 or .Net using MS SQL Server 2000. The application will be incorporated into an existing ASP website using these technologies and will be provided as a product.