Marketing & PR Professional / 360° / Social Media

Principal Duties and Responsibilities may include: • Create and manage social media lead-generating strategies and activities in LinkedIn, Twitter, Facebook, Google+ etc. for the company, it’s subsidiaries and portfolio companies • Build follower base and expand company’s presence and awareness on social media networks. • Research industry and social media at large for new trends and competitive analysis. • Track, monitor, and analyze social media effectiveness and make corrective modifications as needed. • May assist in developing our blog and creating content for blog posts, newsletters, and other marketing communication materials. Job Requirements: • Expert in online social networking, especially LinkedIn, Twitter, Facebook and Google+ • Working knowledge of public relations, online/inbound marketing and communications principles and practices. • Excellent writing, editing and proofreading skills, knowledge of Associated Press style. • Exceptional attention to details • Strong interpersonal and diplomacy skills, excellent verbal communication skills. • Ability to interpret and communicate complex technical concepts. • Strong organizational skills and ability to multi-task. • Knowledge of search engine optimization strategies to include keyword research, optimization and link building. • Proficient in Social media applications i.e. Hootsuite, Facebook, Twitter, Google+, Microsoft Office programs, including Word, Excel, Outlook, PowerPoint. Dreamweaver, basic HTML and experience with a blogging platform a plus. • Ability to write professional and marketing messages that are engaging and persuasive. • Ability to work independently or as a member of a team in a fast-paced environment.