Our company has a book on the market that has been out for several years and has been performing quite well (see attachment for details).
Unfortunately, it turns out that a competing larger publisher will soon be releasing a book under exactly the same title. We want to make sure that we not only maintain our position on the first page of search results but preferably dominate the entire first couple pages of results when searching for our book title and relevant related keywords.
In order to achieve this, we want to hire an SEO Specialist who can help us create a large-scale plan for improving our search engine visibility (including on-page SEO, off-page SEO, and link-building), along with implementing said plan.
None of our websites currently have any SEO implemented, so we're really starting from scratch and looking to build a significant presence.
Your proposal should include:
– a list of all suggested steps regarding the plan you wish to implement (individual steps, techniques, tools, channels, etc),
– estimated time and budget for each step
– your experience in implementing similar SEO projects (please provide examples)