Website Development

Website Objectives: Get and keep users engaged Create brand awareness Increase number of inquiries via website Increase number of phone inquiries Increase sales Inform and demonstrate the expertise of products Add credibility Collect information – from surveys, forms – for immediate use or to market in the future? Collect User data Provide customer service Key Audiences That We Need To Appeal To Prospective customers or clients Existing clients/ returning customers Members of the press Prospective employees Age 25 to 40 Upper Middle to upper class USA and Canada male and female Businesses large corporations for board rooms Hospitality Industry Resellers Audio Video Pros/ Home Theater interior designers cabinet builders Technical Specs Responsive Design - multi screen 3D animations must be expert Graphic design Content language simple and clear as possible The website should be accessible to search engine spiders and be coded with good on-page search engine optimization wrap content with Meta Data - micro data SEO Optimization Data - Need to know where customers are going when they come to the site and what they are doing when they get there. where they visit, for how long, what links they click, where the go after they are done on our site etc We need as much data on customers as possible need to constantly monitor how the site is performing use sitelinks The navigation system should be intuitive and allow the visitor to quickly navigate the site starting from any page. inbound links should be arranged for best search engine optimization Uses parallax and infinite scrolling simple color scheme - red,black and silver + shades of the colors if needed + white & black and silver and grey ghost buttons Large hero areas videos with text pictures with text No load time combine text, images, video, interactive functionality, and a fair amount of scrolling Slide Out Menus used enable sharing across all social media platforms and email use video, pictures and text to convey messages Icons wherever possible Big, easy to read text entire web site needs to be consistent in design users need to easily and intuitively be able to get back to where they have previously visited Luxurious, clean and rich design look Multiple font options - if the first font choice can't be used any phone icon or number when clicked will call us automatically from mobile All Programming guides, brochures, Instructions & troubleshooting Guides & technical spec sheets/ documents are all in PDF format. All will have a PDF icon beside each of these types of sheets/documents on the web site Text should be large and easily readable User's should always be able to return to the previous page they visited easily Provide users enough time to read and use content. text transcript for anyone who cannot access the audio content Emails received must indicate which form they came from most of the design and some graphics have already been completed.