Google Ads Manager (formerly known as Google AdWords) is an advertising platform developed by Google that allows businesses to create and display ads on Google's search results pages, as well as on other websites and mobile apps that participate in Google's advertising network.
The platform uses a pay-per-click (PPC) model, which means that advertisers only pay when someone clicks on their ad. Advertisers can set a budget for their campaign and bid on specific keywords related to their business or industry.
Google Ads Manager offers a variety of ad formats, including text ads, display ads, video ads, and shopping ads. Advertisers can also target specific geographic locations, demographics, interests, and behaviors to reach their desired audience.
To use Google Ads Manager, businesses need to create an account and set up their campaign by choosing their target audience, ad format, and budget. They can then create their ad and launch their campaign. The platform provides analytics and reporting tools to help advertisers track the performance of their ads and make adjustments as needed.
Overall, Google Ads Manager can be a powerful tool for businesses looking to increase their online visibility and attract more customers through digital advertising.