We need a sales copywriter and sales funnel expert to design and write each part of the below Sales Funnel:
Sales Funnel - Outcome
To develop a powerful online sales funnel for us . To convert visitors to our website into a list of prospects and sales
Owners of SMEs; HR and training managers of SMEs and self-help consumers (people who buy self help courses) - we could have different landing pages for different audiences.
1 Visitors come from SEO, PPC, referrals, Offline Sources and, especially, affiliates and JV partners and arrive at landing page with video and sales copy. Goal is to opt in to our autoresponder (infusionsoft) with an incentive such as a free ebook or video.
2 Subscribers then go into an email sequence of 5 emails with samples of videos and leading to invitation to a free webinar where we give advice for high performance. The webinar is replayed constantly though it appears to be live.
3 The webinar makes a special offer to get attendees to try the programme for a money back guarantee. The attendees are sent to a special order page.
4 If they do not take up the offer they continue receiving emails and the offer is repeated regularly.
We also need someone to advise us on our overall internet marketing and online strategy, and work with us as the technical implementer. Somebody that can help implement smart funnel tactics (so that the website applies cookies to remember what the user did on last visit), develop turnstile videos, advise on what free content could be made available to promote us, and ways of collecting testimonials for social proof.
Experience needed - 5 years+
Email auto responders
Worked with affiliates
Sold information products online
Experience of Product launch formula and Infusionsoft preferred. Anyone with experience in the Self Help niche would be ideal.