Table of Contents
Brief Version
Table of Contents, 7
Sponsors, 17
How to Get the Most Out of This Book, 21
1 Some Basic Fundamentals of Marketing, 25
2 Planning: The Basis of Successful Marketing, 29
3 Establishing and Marketing Your Company, 73
4 The Customer Is Always Right, 89
5 How to Open New Markets, 109
6 Editorial: The First Step, 121
7 Designing Your Books as Sales Aids, 125
8 How Authors Can Promote Their Books, 129
9 Tips on Publicizing Your Books, 159
1 Tips on Advertising Your Books, 253
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Offbeat Advertising And Promotions, 307
12 How to Sell Books Via Computer, 335
13 Getting Distribution, 399
14 Working with Bookstores, 443
15 Selling through Other Retail Outlets, 497
16 Selling to Schools And Libraries, 519
17 How to Sell Subsidiary Rights, 545
18 Selling Your Books Overseas, 581
19 Special Sales: Special Opportunities, 597
20 Authors: How to Capitalize on Your Books, 641
21 What to Do Next, 667
Bibliography, 675
Index, 677
Books, Kits, and Reports by John Kremer, 703
About the Author, 704