ASO strategy for app

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I will show you how to do App Store Optimization ASO The fastest way to make more money with apps is to get more free downloads. We’d like to show you the best ways to do that. App Store Optimization is important because it can generate a steady stream of free downloads. If you don’t have a big budget to spend on ads, or paid downloads, then getting free downloads is the lifeblood of your business. You're about to get access to the single most effective growth hacking strategy for your app business: getting more free downloads. Luckily, ASO is not complicated. Anyone can learn how to do it. Even if you don't know anything about ASO, the ASO Mastery Course will guide you step-by-step through the entire process and teach you exactly what you need to know. Here is a small sample of what you will learn: - How to correct the biggest mistake app developers make - Why long-tail keywords are important and where to find them - The differences between ASO for iOS and Android apps - Resources for uncovering new keyword ideas - Why icons and screenshots are more important than you think - And More! NOTE: SPREADSHEET ALSO INCLUDED This course will give you everything you need in one place, so you can start optimizing your app right now.

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Hi There, Please have a look at my approach: 1. Keywords research: The first and the most important thing is keywords research. So I will undergo an in-depth keywords research to cull out the best keywords related to the app/game. The is how I will prepare the first list; - What comes to the mind - Pair the words - Use online tools - Analyze the market trends - Analyze the description - Pull up the keywords used by competitors Now, since we can not insert all the keywords in the title, description and keywords tag. I will sort the keywords basis following parameter: - Traffic - Difficulty - Relevancy - Length And once the keywords are finalized, we can move forward with the optimization. Also I will keep the list saved for future consideration, if the selected keywords do not perform well. 2. Optimization: - Add a compelling title (20-25 characters for iPhone and 70 characters for iPad) - Add an informative and engaging description with optimum use of keywords - Add the selected keywords in keywords field (without wasting any space, since Apple allows only 100 characters) - Adding the app icon, category and screen shots. 3. Maintenance/Followup: This is the most important aspect of App store optimization, reason being: - Apple changes its algorithm frequently - Apple do not considers the keywords, which are not relevant to the application according to apple. So we need to keep and eye and make required changes regularly Seeking revert! Sandeep

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Hi, Greetings! I am Ayyanar from Dot Com Infoway, award winning Mobile app marketing Agency. We were the winners of the Best Mobile Application Marketing Agency 2013 in About.com. We have reviewed the your requirement and can certainly help you with ASO for your iPad app. We have used multiple tools including, App store search, Google keyword tool for mobile devices and other third party tools to come up with the optimum set of keywords. As you know the overall performance of an app in charts is directly tied to how the app is optimized (keywords, description and title) in relation to the reviews that come in. There are several clients where we provide full App Store Optimization services (from keyword optimization to driving store reviews well) We worked on several apps and we have a very good track record of promoting the apps. Some of our recent successes in the app marketing are as follow, • WorldCard Mobile app reached top 10 in UK, AU and CA stores in Business Category • Gogo Navigator app reached top 50 in US and CA store in Navigation category • Worldictionary app reached top 10 charts across multiple store It would be helpful if you can provide us with the app details so we provide you with the detailed marketing plan for the same.  Looking forward to hearing from you. Regards, Ayyanar

SunHill Systems Pvt Ltd SunHill is an Internet marketing Agency providing ASO services • Based in Delhi, India • Served 100+ clients Services Offered • ASO – Organic Downloads, Content optimization, Keyword research. • Consulting on Product Strategy, Roadmap and Digital Marketing Strategy. • We have good experience in handling promotions of Mobile Apps.