Change URL Path That Is Displayed On Our Website

A friend of our company set this up on one of our websites and he was able to change the URL path displayed based on what item the customer was look at. This helped with google results. The guy is gone and now we need it done on our other open cart website. Here is an example for a knife that is on the website . . . . . [login to view URL] But we would rather it read a little better. Maybe something like this . . . . [login to view URL] OR [login to view URL] Here is the website that he already set it up on . . . . . <[login to view URL]>