**Purpose:** A sophisticated, elegant and easy-to-use website that showcases high end photography and video.
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**Benchmark sites**
* Top Gear- [login to view URL]
* Hulu- [[login to view URL]][1]
? **Features**
* YouTube and Hulu-type viewing interface
* Easy-to-use content management system
* Stories packaged in multi-media formats
* Webisodes
* Calendar of events- staffers and users will load events to the calendar
* Photo galleries-
* Blogs & Vlogs
* Most Popular, Highest Rated and Most Recent videos and feature stories (similar to the Top Gear home page).
* Marketplace- buy, sell and trade
* Search
* web analytics
* **Monetization of video**
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