Hi,
As there is a great role of keywords in SEO for a website, I'll prefer to start the On-Page Optimization with "keyword research" if it hasn't been carried out.
1. Keyword Research: I'll go through all the existing keywords & research for newer keywords as well. Basically, I plan to get the less competitive long term keywords for the websites at first and after getting the top rankings for these keywords; I'll include & target more competitive keywords. It helps in getting the rankings for the website for a stable & longer time-period.
2. Meta tags: All the Meta tags such as title, keywords, description, etc. will be optimized for the selected keywords. I prefer having 3-5 keywords only for one specified page. The keyword density for the whole of page is maintained at 2-3% & I'd like to make usage of synonyms for this purpose. URL optimization is done on the basis of keywords. Can you let me know the URL structure of the whole website?
3. Image/Link Optimization: All the images & hyperlinks are optimized as per the selected keywords for the web-page. Usage of title tag, alt tag, anchor text, etc. helps in maintaining the balance for the keywords.
Assuming the website to be quite new,I propose the following off-page SEO plan to go with:
a) Submission to 200 directories monthly.
b) Link building through blogs and forums (7-8 back-links daily for each website).
c) Article writing and submission to article directories monthly.
d) Mini-blogs creation & regular maintenance on