Design a Logo

Brand Name - The Strange Alchemy Project. Design the new logo for the luxurious limited edition designer wear CLIENT PROFILE: This is new fashion apparel brand( like PETER ENGLAND, VAN HEUSEN, Raymond,UCB, Mufti etc) which client wants to introduce in the premium market segment. He already spent lot of time with other agencies to create logo but he didn't like at all. This brand is men-centric. pfa what client create by his own concept Theme & thought behing the brand - To make standout themes like transformation, change, lead to gold kind of alchemic change. The brsnd essentially is men-centric and has ambitions to foray into mens grooming products, handcrafted leather shoes and accessories etc for men in future. AIMS & OBJECTIVES Make the Brand look like luxurious Increase reputation of the brand within the competitor market. Increase the trust in the eyes of potential customers & Clients To show that "the strange alchemy project" is of a high quality & within budget unrivaled in the market. TARGET AUDIENCE: Gender : Male only Age : 20 to 45 old Geographic Location : Metro(like Mumbai, Delhi, Bangalore.. etc) , 1Tier City (Pune, Hyderabad, Gurgaon...etc) , 2 Tier City(Nashik, Nagpur... etc) Social Class : Middle class, Higher middle class Income Slab : 30+ Monthly BUSINESS PROFILE: Brand Name : The Strange Alchemy Project Industry : Fashion apparel premium segment (Shirt :1500 INR & Trouser :3500 INR) Main Products : Shirts & Trousers. USP ( Unique selling Point ): The designs of the products shall be the USP. Such an assortment is currently not available in the market, LOGO IDEA: Logo Type : Any ("[login to view URL]") but combination and emblem type will be preferred. Preferred colors: Gold & Black. Font : Cursive will preferred. LOGO USED: Stationary :Letter head, Invoices, Vouchers, envelopes etc Product Label: Clothes labels Digital : e-commerce website , Facebook, twitter ...etc Organizational : Business card, employee identity card ...etc Packaging : box carton, Hand bags...etc DELIVERABLES: 2 Logo Design: with color & Monochrome ( Black & White) Print ready logo artwork files: AI or CDR Screen optimized logo artwork files: JPEG, GIF, PNG Business Card design(both sided ) print ready file: PDF PROJECT TIMELINE: Initial concept are to be presented to the client by Nov 26, 2015 final approval from the client is needed by Nov 30, 2015 --