Design a Brochure

Design Brief Purpose: Avantari is launching it’s next version of Flip is Australia at the Australian Fitness Exposition which is from the 28th of April to the 1st of May. This exposition is open to all the fitness enthusiasts and businesses which are in and around Oceania, and is the biggest exposition of the year for fitness. Requirement: Avantari has a 3m x 3m stall at the exposition. We require designed solutions for: Three Single Page A5 (or smaller) Brochures This brochure will be handed out to all the people coming there. It has to catch their attention at first glance and inform them about the product and it’s benefits quickly and enticingly. These three brochures will be designed for three separate target audiences: Fitness Enthusiasts (Runners, Gym goers, Sports people etc.) Yoga and Meditation Healthcare Four 6ft x 3ft Standing banners These banners will be on either side of the booth. They must be creatively engaging, as well as informative to the passerby. Two of the banners will attract runners, one of them for gym enthusiasts and one more for Yoga. Objective: The main objective of the Brochure and the banners is to propagate Flip, as a fitness product Flip has some obvious qualities about it that make it very enticing to the fitness audience: It’s the world’s smallest wearable device It monitors heart rate and steps very accurately, much better than the ones worn on the wrist It’s capable of monitoring heart rate variability (HRV), an important parameter for athletes It has a plethora of features including neck posture notification which notifies the user when his or her neck is at an odd angle for a long period of time. It charges wirelessly and has a 4 day battery life in continuous use It can also be used for health monitoring, as HRV is a great indicator of a person’s well being. Furthermore the product is extremely comfortable and fashionable, and can easily become a style statement for the observer. The goal of this brochure will be to quickly make the person love the product and convert a sale on the website ([login to view URL]) The goal of the banners will be to educate the people on the benefits of Flip, it’s competitive advantage as well as to make people approach the booth for a demo. Target Audience: The target audience is mainly for those who are in the wellness industry. This can be grossly defined as anyone who’s interested in personal or public well being. These include: Healthcare Practitioners like doctors, nurses, nutritionists and dietitians Fitness enthusiasts such as Personal Trainer Gym or Running Enthusiasts Yoga teachers and practitioners Flip has a role to play for each of these people. It allows doctors to monitor the heart, through HRV. HRV is a great predictor for MI, HF and ANS disorders. All of which he can do remotely. Nurses can now monitor the veracity of the medications taken by patients, and better control the doses based on how the heart reacts to medicine Nutritionists & Dietitians can remotely monitor the patient’s physical progress and alter his diet to keep him fit and healthy Personal Trainers can make sure their clients get to their peak physical fitness by making sure they exercise and remain in their highest heart rate zone Gym or Running Enthusiasts can use the app to monitor the distance run, map their run, their pace and watch their heart rate perform with the same level of accuracy as a chest strap EKG Yoga teachers and practitioners can make sure the person is breathing correctly and is can finally quantify inner peace by monitoring how their heart rate rhythm is being maintained even in tough postures.