Article writting support

I would like to put together a article that I then get our PR consultant to pitch to new media outlets nationwide. I am a professional in our industry but writing certainly will not come naturally for me! I need to understand a outline for how I can get help to write an article and get it ready to push out etc. The article name will be "No EMPLOYEE left behind" - a take off of the President Bush program for no child left behind but we are discussing how employees already have a difficult time understanding thier benefits and it will only get more difficult. I will need some guidance on what steps I need to complete and what you will be assisting with as part of your proposal. Examples of work will be helpful and any industry knowledge of benefits, healthcare, or insurance is HUGE! Tell me where you have expirience in that area, I will look for someone with that if possible for the project.