I will not be oversell myself. A little self-confidence is a good thing, but over-the-top claims probably won’t impress anyone. Being frank and honest about my skills will get much farther than a lot of hype.
i will be competitive with my pricing. Note that this doesn't necessarily need to be the lowest bidder. Bidding in a world-wide marketplace makes for tough competition, but if my work is truly above average, i may find that employers are willing to pay above average prices. On the other hand, A little common sense will go a long way here.