I am looking for someone with understanding of how product descriptions can impact the decision about purchasing a particular item.
I am managing an Etsy shop that currently has 85 products, we produce handcrafted leather bags/backpacks/wallets etc.
This particular job requires 1 product description created, if it goes well and the task is done the way we see it being done well, you will be offered to write all the other descriptions + texts for the pages of the shop.
Who we target:
- Demographics: women (25-35)
- Style preferences: Minimalism, basics, hipster
- Reason to purchase: Being different, buying a bag for particular device, buying something special, not main stream, something you would not see on someone else around the corner.
Expectations from description:
We want to talk to our customers/ppl who think about buying the bag, so no hypothetical “one can wear” and etc…we want to address people by saying, making it direct and personal.
Our target audience are women; we need to talk to them with feelings, make it personal and about them. Make them feel the soft leather and the color, talk in a friendly way. I would like you to think of what would motivate you to buy one of our products and what would stop you from buying it.
Regarding the brand, we want to transmit the idea of using the old traditions in our production and being a fair brand with a philosophy of delivering sustainable products that are made by craftsmen, hard workers and true personalities.
All the texts need to have an attitude/drama in them, be “alive”, not just dry text, describing the photo. Don’t need to be long and boring, the shorter it is, the more people will actually read it.
The text has to be structured in a way that would be suitable for uploading directly on Etsy, I will provide the preferred structure. If you read up to this point, please start your reply by naming the type of products that we make.
Preference will be given to a native speaker and person who has knowledge/experience with Etsy platform.
Hope we can work together and good luck! =)