Content Writing

The brief: Showcase and build XYZ (a country) as a MICE destination. Period: Jan to 31st March 2017 To target: • Incentive travellers • Business and Regional Head Quarters community • Companies who are coming to the country to explore business (e.g builders) • Indian event companies doing events in the country Positioning/Profiling: Business community: CEO and owners who are looking at the country for business as well as pleasure. Theme: Destination THE COUNTRY - Edit Style required: Interviews (print + video ) with relevant TG + Articles on why the country is a great business destination Treatment - For example: o Edit page to speak about the destination (long style copy) with an inset box of a few top honchos (Q&A) on their experiences of THE COUNTRY as a destination o Video: Q&A interspersed with the content on the COUNTRY