Company Addidas comparing and analazing with one of its rivals Nike

Completado Publicado Mar 18, 2015 Pagado a la entrega
Completado Pagado a la entrega

When: March 26th,

This is an individual-based assignment

Format: 1,000 words +/- 10% (excluding references)

• Double space or 1.5 space your work.

Assessment criteria

Criterion Weighting %

Amount of research and reflection undertaken 15

Referencing 5

Content

 Comparing Brand X’s marketing practices / performances with its key rival 40

 Implications / recommendations for Brand X’s rival 20

Structure and layout 10

Tutor’s discretionary mark 10

Assessment criteria explained:

-Amount of research and reflection undertaken

 Whether the student demonstrated sufficient academic knowledge about how to reflect his/her learning behaviour / outcome / process

 Whether academic theories and examples from the industries have been incorporated into this essay

 Whether lecture materials, seminar activities, coursework, and / or extra curriculum readings / activities have been included as supporting evidences

-Referencing

 Whether appropriate referencing method was used (Harvard style required)

- Comparing Brand X’s marketing practices / performances with its key rival

 Students’ ability to compare two companies (Brand X’s and its rival) on some of the following issues:

1. business orientation (sales orientation versus market orientation)

2. ability to take advantage of its environment

3. ability to understand its customers and consumers

4. ability to conduct market and marketing research a

5. ability to formulate effective STP strategies

6. ability to formulate appropriate marketing mix for its product/s

7. ability to formulate effective product strategy (i.e. new product development, portfolio management, and / or branding)

8. ability to formulate effective pricing strategy

9. ability to formulate effective promotional strategy

10. ability to formulate effective distribution strategy

11. service performance

12. ability to market to international markets

 Implications and recommendations for Brand X’s rival

1. Based on the comparisons made, what are the marketing implications / suggestions for Brand X’s rival in the next one to three years?

-Structure and layout

a. Whether the guideline (word counts, layout) has been followed

b. Whether the essay is structured and presented in a logical, professional and consistent manner

Redacción de investigaciones

Nº del proyecto: #7330334

Sobre el proyecto

10 propuestas Proyecto remoto Activo Mar 18, 2015

Adjudicado a:

ameenulhaq66

Hi,experienced writer is at your [login to view URL] of my work will be provided once u will contact me. Thanks!

£42 GBP en 1 día
(1407 comentarios)
8.8

10 freelancers están ofertando un promedio de £77 por este trabajo

algoszones

Hi i can write a perfect Harvard style essay for you. 0% plagiarism is guaranteed. Will send you turnitin plagiarism report. Writing quality will be A+ and publishable. Please Pm me so that i can send you my writing sa Más

£83 GBP en 3 días
(873 comentarios)
8.3
DRIsaac

I am well versed in content and academic writing. I have a unique skill in research and all the appropriate formatting styles/methods. My freelancing approach is to put the interests of all my clients first with an aim Más

£50 GBP en 3 días
(1032 comentarios)
7.8
crispwriter

A proposal has not yet been provided

£100 GBP en 3 días
(288 comentarios)
7.5
Zulucorp

I am an expert in this field; I will deliver the best. I am a consummate academic writer and researcher, with superb English command and 7.5 years’ experience. Over the years, I have delivered scores of academic resear Más

£40 GBP en 3 días
(602 comentarios)
7.6
coolwriter30

A proposal has not yet been provided

£142 GBP en 3 días
(318 comentarios)
7.3
unsasalman

A proposal has not yet been provided

£50 GBP en 3 días
(81 comentarios)
6.0
SadiaQumber

Greetings, Hope you will be doing fine. I have read your project description and am quite confident to complete your project with complete accuracy. I am a qualified researcher and writer. I have extensive research ex Más

£77 GBP en 3 días
(84 comentarios)
5.8
marklai

A proposal has not yet been provided

£50 GBP en 3 días
(58 comentarios)
5.6